Why Social Media Marketing Is Essential For Cosmetic & Plastic Surgeons
Social media’s impact on the cosmetic and plastic surgery fields caused historic changes in the way plastic surgery clinics market. Plastic surgeons, cosmetic injectors, and master estheticians now have millions of followers on Instagram. With the average US adult spending over two hours on social media daily and social media influencing cosmetic trends, it is vital for plastic and cosmetic surgeons to tap into social media advertising. realdrseattle’s® social media and advertising experts know how to funnel leads and traffic through social media ads to get more leads, more bookings, and more traffic to websites.
realdrseattle’s® social media and online advertising specialists understand how to create and utilize social media accounts to advertise and capture audiences. If a practice already has social media accounts, our advertising experts can leverage them to engage an existing audience.
Social media has increased the interest in cosmetic surgeries and procedures. Since the social media became popularized, 30 percent increase in patients seeking cosmetic surgery to improve their image on social media. Between the influence of social media on cosmetic trends and the amount of time spent on social media makes this one of the most effective advertising platforms.
Social media ads tend to have higher conversion rates than search engine ads. For example:
- The average conversion rate for Facebook ads is 9.21%
- 60% of Instagram users say they discover new products on Instagram
- Over 200 million Instagram users visit business profiles daily
Another notable advantage of social media advertising for plastic surgeons is that cost per click tends to be lower. For example, among our clients, the average cost per click for Google tends to range between $1-$2, while the average cost per click on Facebook and Instagram is under $1.
realdrseattle® Plastic Surgery Social Media Marketing Services
Millions of people use social media everyday and ads should feature where potential leads spend their time on the internet. realdrseattle® takes advantage of social media advertising to get plastic surgery, cosmetic surgery, and medical spa practices in front of a broader audience.
realdrseattle® uses a variety of techniques and strategies to get ads in front of social media users. Among some of our social media ad offerings include:
- Ad design and creation
- Video ads
- Ad monitoring
- Audience targeting based upon demographics
- Implementation of advanced tracking software to track leads from social media
Social Ad Creation
At realdrseattle®, our designers and online advertising experts create attractive ads for plastic surgery and medical spa practices. Utilizing photos and videos, we create ads that convert and will make users stop scrolling. Facebook and other social media platforms often have strict rules for medical and cosmetic surgery marketing. Our social media ads team curates ads that perfectly adhere to regulations and aesthetic standards.
Strategic Location & Audience Targeting
Traditional search engine PPC allows advertisers to choose the search results where they want (and don’t want) their ads to appear. Social media, however, opens up new avenues for audience targeting. Advertisers can choose to target specific neighborhoods, age groups, professions, and interests. This allows plastic and cosmetic surgeons to target and reach people already interested in their services, as well as the neighborhoods that convert more than others.
Retargeting Campaigns For More Leads
Like with other forms of Pay-Per-Click advertising, realdrseattle® will establish retargeting campaigns for users who show interest in or click on ads without fully converting. Social media retargeting also shows ads to people who already like, follow, or have visited the advertiser’s profile.
Using varying assets and demographic information, realdrseattle® gets ads seen by people the most likely to convert. This promotes higher ROI and ensures that online advertising does not focus solely on one form of ad.
Our Social Advertising Results Of Medical Spa & Plastic Surgeons
realdrseattle® continues to innovate the way we advertise for plastic surgeons, cosmetic surgeons, and medical spas. We diversify ads across search engines and social media platforms to make sure ads reach a varied audience all across the internet. We are the best when it comes to plastic surgery social media advertising and have the evidence to prove it.
Seattle Plastic Surgery is a premier plastic surgery practice in Seattle, WA. After adding a plastic surgeon who specializes in facelifts, Seattle Plastic Surgery wanted to focus their PPC campaigns on facelifts. Running traditional Pay-Per-Click ads on Google and Bing were simply not converting because they were not reaching the target audience of a facelift.
realdrseattle® analyzed their facelift PPC efforts and found that while they were targeting facelift keywords, the ads needed a more refined focus to reach the right demographic.
We created multiple facelift ads to run on Facebook and Instagram:
This ad uses video to engage scrollers on Facebook and provides information most people curious about facelifts want: the credentials of the surgeon and cost. Before deploying the ad, the realdrseattle® team set the ad to show only for users 55 and above, placing it in front of the right demographic.
The main goal of this ad was to bring traffic to the Seattle Plastic Surgery website. However, the ad ended up bringing in more conversions than any other facelift ad that the practice tried before.
Certain ads and topics will provide better results on different platforms. Seattle Plastic Surgery saw great success with their facelift social media advertising campaigns. realdrseattle® strategies ads across platforms to ensure the best results and highest ROI possible.
The Best Social Media Advertising Agency For Plastic Surgeons, realdrseattle®
realdrseattle® is a cosmetic and plastic surgery marketing company with a knack for social media and advertising. We make ads that convert and place them in front of those most likely to convert. Our clients see more clicks for less cost with social media Pay-Per-Click ads.
Specializing in the cosmetic surgery, plastic surgery, and medical spa fields, realdrseattle® knows the ins and outs of the industry. This industry knowledge allows us to create the most effective ads and make the most of any advertising budget.