Results Driven Plastic Surgery SEO Company
SEO is tricky, especially in the cosmetic surgery industry. It is ever changing and Google can change the rules overnight. This could take a website from the top of the rankings to the bottom with just a few instant algorithm changes. realdrseattle® specializes in getting and keeping our clients on page one.
Busy plastic and cosmetic surgeons often do not have the time to handle this evolving facet of marketing. This is where realdrseattle® comes in. Our team of SEO experts understand the on-page and off-page elements of Search Engine Optimization and how it pertains to the plastic surgery industry. realdrseattle® provides the best SEO for plastic surgeons with the focus of getting them #1 on Google.
What Is SEO & Types For Plastic Surgeons?
It is difficult to distill SEO down to one simple concept. In brief, SEO is a variety of factors that Google and search engines use to determine organic search results. Internet users usually will not go beyond the first page of Google and almost never scroll past the second or third pages. Therefore, websites must rank on the first page to convert.
What are the factors that affect SEO? In marketing, we usually break SEO into three categories: on-page SEO, off-page SEO, and technical SEO.
- On-Page SEO: On-page SEO are the Search Engine Optimization factors that appear on the page of your website. This can include: content, images, videos, alternative text, and internal links.
- Off-Page SEO: Off-page SEO refers mainly to the backlinks to your website, but can account for other factors that influence ranking such as: social media, health of backlinks, and reviews.
- Technical SEO: Technical SEO is an often overlooked aspect of Search Engine Optimization. This ensures that your website code is easily readable by search engine crawlers and also takes into account aspects of your site like: site speed, proper media optimization, and the sitemap.
The Importance Of Local SEO For Plastic Surgeons
Local SEO refers to the search results related to a specific local area. For example, the search results for “plastic surgery” may show results from practices all over the world. It is also going to be extremely hard to rank for this keyword due to it’s broadness. However, “plastic surgery Seattle” is a localized result and should only show practices in or near Seattle. This makes this keyword and other related keywords easier to rank for.
Focusing on the locales of or near a practice is the best way to reach potential patients. realdrseattle® thoroughly researches our client’s market and adjacent markets to create a personalized SEO strategy. Our ultimate goal is to rank on page one for as many keywords as possible.
The realdrseattle® SEO Strategy For Cosmetic Surgery
At realdrseattle®, we utilize advanced SEO tools and techniques to send your practice’s website to the top of the rankings. While we monitor Google’s ranking factors and updates, we anticipate trends in SEO and make adaptable sites.
Consistently staying on top of the rankings takes vigilance and hours of hard work. realdrseattle® takes this on so that clients can focus on their patients. As part of our SEO strategy, we use the following tactics, among countless others:
Original & Custom Content
The goal of Google and other search engines is to serve the best result every time. If a website has well written and informative content, Google identifies this and places at a high rank.
Simply using keywords you want to rank for is not enough. Content must use keywords people are actually searching for and provide relevant information. The average word count for page one content is 1,447, which the vast majority of plastic surgery content pages fall below.
realdrseattle’s® in-house content writers perform localized SEO research, targeted keyword research, and write original content. They will customize it to every client, practice, and individual technique. We use proprietary standards to create Google friendly content made to rank on page one.
Thirty days after the custom content for PRPInSeattle was published, an average of 90% of users visited more than one page on the website. This significant increase in user engagement with the content has led to PRPInSeattle seeing even more conversions than when they ran PPC campaigns.
Link Management & Curation
Links are broken down into three categories: internal, external, and backlinks.
Internal links are links from one page on your website to another page on your website. Having a clear and strong internal linking structure allows Google to crawl and index sites easier. At realdrseattle®, our content writers and web designers work together to produce link-rich content.
External links are links from a client website to another website. External links have many benefits. First, it may help users. For example, placing links to the financing companies a practice works with makes it easier for patients to find. Secondly, external links build site authority. External links cite sources, comment on the latest news, and link to your social media. Google favors sites that use external links well.
Backlinks are an important Google ranking factor and a signal to the health and authority of a site. Backlinks are when an external site links to a client’s site. Not only can this drive traffic to the site, but it can increase rankings. The realdrseattle® team builds backlinks through a variety of sources including blog posts and press releases.
In simplest terms, technical SEO is anything that makes a site easier to index or crawl for search engines. Managing the technical SEO of a website is arduous and tedious. At realdrseattle® we take care of the technical side of things for our clients. From daily sitemap submissions to photo optimization, realdrseattle® keeps our sites fast and crawlable. Two factors which will push them up the Google rankings.
Plastic Surgery SEO In Action
We performed an entire site re-design and wrote new SEO optimized content pages as well as performed SEO optimization tasks, such as:
- Improved site speed
- Created and implemented alternate text
- Optimized metadata
- Managed links
After the official launch of their new website, Northwest Face & Body saw the number of users increase. This influx of users naturally led to more conversions. The SEO improvements we made on nwface.com more crawlable and indexable.
Plastic Surgery SEO Marketing Agency, realdrseattle®
Getting straight to the point, realdrseattle® is the best at Search Engine Optimization when it comes to cosmetic surgery, medical spas, and plastic surgery. Founded and operated by people in the industry, realdrseattle® knows the secret to getting websites to rank #1 on Google.
We have helped clients from all around the country improve website SEO. There is no reason to try and keep up with the ever changing world of SEO when realdrseattle® is already ahead of the trends. Stay ahead with the best plastic SEO in the business at realdrseattle®.