Plastic Surgery: SEO

Better SEO, Better Conversion

Maximize SEO and rank the websites on the first page to attain high conversion rate.

It is dificult to distill SEO down to one simple concept. In brief, SEO is a variety of factors that Google and search engines use to determine organic search results. Internet users usually will not go beyond the first page of Google and almost never scroll past the second or third pags. Therefore, websites must rank on the first page to convert.

What are the factors that affect SEO? In marketing, we usually break SEO into three categories: on-page SEO, off-page SEO, and technical SEO.

On-Page SEO: On-page SEO are the Search Engine Optimization factors that appear on the page of your website. This can include: content, images, videos, alternative text, and internal links.
Off-Page SEO: Off-page SEO refers mainly to the backlinks to your website, but can account for other factors that influence ranking such as: social media, health of backlinks, and reviews.
Technical SEO: Technical SEO is an often overlooked aspect of Search Engine Optimization. This ensures that your website code is easily readable by search engine crawlers and also takes into account aspects of your site like: site speed, proper media optimization, and the sitemap.

The Importance Of Local SEO For Plastic Surgeons

Local SEO refers to the search results related to a specific local area. For example, the search results for “plastic surgery” may show results from practices all over the world. It is also going to be extremely hard to rank for this keyword due to it’s broadness. However, “plastic surgery Seattle” is a localized result and should only show practices in or near Seattle. This makes this keyword and other related keywords easier to rank for.

Focusing on the locales of or near a practice is the best way to reach potential patients. realdrseattle® thoroughly researches our client’s market and adjacent markets to create a personalized SEO strategy. Our ultimate goal is to rank on page one for as many keywords as possible.

The realdrseattle® SEO Strategy For Cosmetic Surgery

At realdrseattle®, we utilize advanced SEO tools and techniques to send your practice’s website to the top of the rankings. While we monitor Google’s ranking factors and updates, we anticipate trends in SEO and make adaptable sites.

Consistently staying on top of the rankings takes vigilance and hours of hard work. realdrseattle® takes this on so that clients can focus on their patients. As part of our SEO strategy, we use the following tactics, among countless others:

The realdrseattle® SEO Strategy For Cosmetic Surgery

Original & Custom Content

realdrseattle’s® in-house content writers perform localized SEO research, targeted keyword research, and write original content.

Link Management & Curation

Links are broken down into three categories: internal, external, and backlinks. Internal links are links from one page on your website to another page on your website. Having a clear and strong internal linking structure allows Google to crawl and index sites easier. At realdrseattle®, our content writers and web designers work together to produce link-rich content.

Technical SEO

In simplest terms, technical SEO is anything that makes a site easier to index or crawl for search engines. Managing the technical SEO of a website is arduous and tedious. At realdrseattle® we take care of the technical side of things for our clients.

Improve Site Speed

From daily sitemap submissions to photo optimization, realdrseattle® keeps our sites fast and crawlable. Two factors which will push them up the Google rankings.

Create and Implement Alternate Text

Simply using keywords you want to rank for is not enough. Content must use keywords people are actually searching for and provide relevant information. The average word count for page one content is 1,447, which the vast majority of plastic surgery content pages fall below. They will customize it to every client, practice, and individual technique. We use proprietary standards to create Google friendly content made to rank on page one.

Optimize Metadata

realdrseattle® helps enhance the metadata and keywords of the your pratice’s information to make it appear on search engine when a prospective patient searches for a specifc terms incluidng procedures and locations.

Managed links

External links are links from a client website to another website. External links have many benefits. First, it may help users. For example, placing links to the financing companies a practice works with makes it easier for patients to find. Secondly, external links build site authority. External links cite sources, comment on the latest news, and link to your social media. Google favors sites that use external links well.

Backlinks are an important Google ranking factor and a signal to the health and authority of a site. Backlinks are when an external site links to a client’s site. Not only can this drive traffic to the site, but it can increase rankings. The realdrseattle® team builds backlinks through a variety of sources including blog posts and press releases.

Plastic Surgery SEO In Action

We performed an entire site re-design and wrote new SEO optimized content pages as well as performed SEO optimization tasks, such as:

Improved site speed
Created and implemented alternate text
Optimized metadata
Managed links

Traffic increase of PRPInSeattle’s microneedling page

After the official launch of their new website, Northwest Face & Body saw the number of users increase. This influx of users naturally led to more conversions. The SEO improvements we made on nwface.com more crawlable and indexable.

Plastic Surgery SEO Marketing Agency, realdrseattle®

Getting straight to the point, realdrseattle® is the best at Search Engine Optimization when it comes to cosmetic surgery, medical spas, and plastic surgery. Founded and operated by people in the industry, realdrseattle® knows the secret to getting websites to rank #1 on Google.
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We have helped clients from all around the country improve website SEO. There is no reason to try and keep up with the ever changing world of SEO when realdrseattle® is already ahead of the trends. Stay ahead with the best plastic SEO in the business at realdrseattle®.

Improve Your Search Engine Optimization with The Best SEO Marketing Agency For Plastic Surgeons, realdrseattle®

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FAQs

What is SaaS?

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SaaS stands for "software as a service" and entails companies selling access to software. realdrseattle® provides SaaS products built by in-demand developers to plastic surgery practices, cosmetic surgery practices, and medical spas around the country.

How Can SaaS Tools Benefit My Practice?

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It is likely that you are already using SaaS tools in your practice. Email, Office 365, Google Calendar, and other cloud based services are all examples of SaaS. SaaS products can help you get more leads, organize your practice, communicate with patients effectively, and so much more.

Why Is SaaS Important?

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SaaS allows for free or low cost access to complicated web-based tools and software that can become the backbone of your office. Also, since they are cloud-based, losing information is less likely and easier to access than non-cloud based products. SaaS products save time and seamlessly scale with your business making software products the future of marketing in all industries.

What Can I Expect When Working With realdrseattle® For SaaS?

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Our team works to provide helpful, simple, and easy-to-use SaaS products. We offer free customer service and technical help during our working hours. Your representative is there to integrate SaaS into your office and get you more leads and marketing success.