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Content Marketing

realdrseattle® really took on the impossible with our website and they turned it into a high ranking site in just a matter of months.

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Result based Plastic Surgery Content Marketing Agency

Well written and managed content is one of the secrets to SEO and ranking high in search engines. Plastic surgery is a nuanced and interesting field that patients often research extensively before choosing to schedule a consultation. It is important that patients have some understanding of the surgeries they are interested in before their initial appointment.

Content marketing educates users and improves SEO ranking through the use of informative web pages, blog posts, and social media. With 63% of businesses not having a content marketing plan, realdrseattle® provides custom content for plastic surgery, cosmetic surgery, and medical spa sites to educate leads and increase search engine rankings.

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THE IMPORTANCE OF CUSTOM CONTENT

Custom content is one of the most underutilized aspects of plastic surgery marketing. Unlike other industries, patients often conduct thorough research before converting. If a plastic surgeon’s website contains well written and researched content, a website user is 6 times more likely to convert after engaging with website content.

Beyond more conversions, custom content builds trust in the website user. Well thought out, informative content gives the patient a reason to trust the practice. In fact, 82% of users feel more positively about a business after reading customized content.

Image of SEO Benefits of Content Marketing.
 

SEO BENEFITS OF CONTENT MARKETING

Google wants websites to be different and unique. In an industry where surgeons and estheticians perform the same or similar procedures, it may seem difficult to create unique content. realdrseattle® identifies the individual factors that make our clients extraordinary. realdrseattle's® in-house content writers create SEO optimized content custom to every client and their practice.

realdrseattle® Cosmetic Surgeon Content Marketing Services

realdrseattle's® content marketing and management services can include:

  • Blog posts
  • Topic research
  • Competitor research
  • Creation of relevant content pages
  • Curation of an internal linking structure
  • Content update and deletion upon request
  • Keyword research, tracking, and strategy
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Keyword Optimized Blogs & Web Pages

An important part of on-page SEO is utilizing targeted keywords within webpage content. However, this must be done strategically as Google’s algorithm can recognize keyword spamming or irrelevancy.

As part of the writing process, our writers research the keywords related to a given procedure as well as review keyword ranking goals. realdrseattle® uses various resources and research methods to determine the best keywords for a given procedure and practice. They then use these keywords to signal that a client’s website is authoritative and relevant to that topic.

Competitor Research

Content curation requires looking at the strategy of competitors. Seeing the keywords, information, and strategies present in their content allow our content writers to give our clients an advantage.

The content writers at realdrseattle® use proprietary standards for headers, content length, and other aspects of content to promote a high rank in search engines. We outrank competitors by examining and analyzing competitor’s content strategies to provide the best custom content for plastic surgeons.

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Build Website Authority & Establish Trust

Establishing trust with website users, especially in the medical spa, plastic, and cosmetic surgery industries is vital to conversions. Custom content is a way to engage and educate potential leads. This curates better informed consults that are more likely to book.

Beyond educating potential patients, content that is well written, informative, and original receives more shares and citations. These shares increase traffic to the website. Longer content is more likely to get shared and rank.

At realdrseattle®, we create content that is shareable and rankable. Pushing clients to the top of search engine rankings and educating patients to promote educated consults who are ready to book.

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MEDICAL SPA CONTENT MARKETING CASE STUDY

Our client, PRPInSeattle, first approached us with a unique problem. Due to their speciality in regenerative treatments utilizing platelet rich plasma, they could not use Google Pay-Per-Click ads. This dramatically hindered their business because they relied heavily on PPC campaigns prior to Google’s policy change.

At realdrseattle®, we took on the challenge of getting PRPInSeattle to rank organically using only custom content and SEO strategy. Building a site from scratch, our content writers began crafting new, effective content for their site.

For example, PRPInSeattle’s microneedling page:

Image of PRPinSeattle's Microneedling webpage.

The headings include geotags for target markets as well as long tail keywords. For example, “What Can I Expect After Microneedling With PRP In Kirkland?” includes the keyword “what can I expect after microneedling with PRP?” as well as “microneedling with PRP in Kirkland”.

realdrseattle® employed these strategies across the entire PRPInSeattle website. Following the launch of their new website and the best content marketing for medical spas, PRPInSeattle began to recover the business lost due to the forced discontinuation of PPC ads.

65.2% of traffic to their website now comes from organic searches alone. The remainder of searches come from direct links or referrals to the site attributed to content sharing, backlinks, or previous website visits. Compared to under 50% of their traffic coming from organic channels prior to realdrseattle's® plastic surgery content marketing services, their organic traffic and leads increased dramatically.

Immediately following the launch of the custom content on PRPInSeattle, they saw the organic traffic to their site increase exponentially in a matter of days. After the initial launch, their organic users continued to climb and the website averages nearly 10,000 views per month.

Image of PRPinSeattle's Users vs. Date graph.
 

PRPInSeattle now ranks for over 60 keywords relevant to their services. With these new organic rankings, PRPInSeattle now has more traffic to their website than they did with their previous PPC campaigns.

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realdrseattle®, THE BEST IN CONTENT MARKETING FOR PLASTIC SURGEONS

65% of businesses find it challenging to create engaging content, especially on a consistent basis. realdrseattle's® in-house content writers conduct thorough and extensive research to edge out competitors. Ranking #1 on Google requires only the best content marketing company, realdrseattle®.

realdrseattle's® content marketing and management services have improved their client’s rankings and contributed to low ROI. With a history of providing the best custom content for plastic surgery websites, realdrseattle's® content can make the difference in Google search rankings.

FREQUENTLY ASKED QUESTIONS CONTENT MARKETING

Content marketing creates and publishes online content for an established target audience. When it comes to plastic surgery, content marketing usually refers to the content on your practice’s website. Optimizing website content may not sound like it will increase leads, but a good website with trustworthy content can place you above competitors.

At realdrseattle®, our in-house content writers create content custom to your geographic location and practice. They conduct research on what makes your procedures unique, your market, and competitors. This ensures high quality content that is search engine friendly.

Patients often conduct lengthy and in-depth research before choosing a plastic surgery practice. If your website can become an authority in the field, this establishes trust with the patient and makes a good first impression. The main benefits of content marketing for your plastic surgery practice include:

  • Better educated consultations
  • Increase website and keyword rankings
  • Provides informative landing pages for PPC ads
  • Allows you to set yourself apart from competition
  • Drives conversation and engagement on your website
  • Builds website authority

Content marketing has two types of benefits. The first is to patients who are conducting research and the second are SEO benefits. Google likes content and scans it to understand what your website is about. If your content is well written and optimized, Google can easily understand the procedures you perform and push the page to the top of the search rankings.

The content writers at realdrseattle® write content that Google and other search engines like. Using keywords--including long tail and localized keywords--our writers personalize content for the largest benefit possible from your plastic surgery content marketing efforts.

Content can and does generate leads for plastic surgeons. Good content may not convert right away, but it is integral to ranking well in search engines. Prospective patients likely will not scroll past the first or second page to find your practice. Therefore, content marketing works to push your onto the first page of Google.

In the plastic and cosmetic surgery market, patients often require multiple follow ups to convert. Thus, content also works with other marketing efforts such as PPC and email marketing to inform, educate, and engage leads.

There are two types of website content marketing: pages and posts. Website pages stand on their own and are navigable through your website main menu. Usually, these encompass the procedures performed at your practice, such as, breast augmentation, tummy tuck, etc.

Posts are blog posts which typically culminate on your website’s blog. They are shorter in length and deal with more specific, narrow topics. For example, your practice may write a blog about the benefits of silicone breast implants or the different tummy tuck incisions.

Your website should feature both types of content that is consistently updated and managed. realdrseattle® creates, edits, and manages your website content and blog. With well written, SEO-driven content, our writers work to make sure your content is informative and search engine friendly.

There are various methods to track your cosmetic surgery content marketing efforts. First off, tracking keywords and search engine rankings can provide some insight into the success of your content marketing. Other methods include on-page tracking through uniquely created contact forms and general traffic analytics.

realdrseattle® provides monthly reports based on these metrics where you can track keyword movement and traffic to your website.

Patients often have many questions during a consultation. If blog or website content can answer these questions before a consultation, the patient will be more likely to book. Also, as previously mentioned, content is one of the main factors that influences Google rankings. Good content goes a long way in convincing both patients and search engines that your practice is the best in your city.