SEO Essentials For Plastic Surgeons - Boosting Your Online Visibility

Ready to take your plastic surgery practice to the next level? If you're looking to attract more clients and haven't explored the power of online visibility, you're in for a treat–and possibly a learning curve. SEO plays a significant role in plastic surgery marketing. It helps you get your content and your website to rank on search engines. The higher your ranking, the more people will see your content.

SEO is not just limited to content and website visibility. It also plays a crucial role in advertising for plastic surgeons. SEO can significantly enhance your practice’s visibility and attract more patients from targeted ads based on location to strategic keyword usage.

Are you curious to learn more about plastic surgery SEO? We've got your back. Realdrseattle is a marketing agency that specializes in plastic surgery practices. We're well-versed in the intricacies of SEO for cosmetic clients. Let's dive into a few practical tips that can kickstart your SEO journey.

Top SEO Practices To Boost Visibility

Website Content

One of the most essential parts of your website is the content. From landing pages that describe surgical procedures to blog posts that answer frequently asked questions, your content is the best way to engage users.

You can also help your practice’s online presence by strategically embedding SEO keywords into your content. This practice increases the visibility of your content on search engines. For example, if someone Googles “tummy tuck surgery,” they’re more likely to see your website pages or blog posts appear in their search.

Local SEO

You can also use local SEO to help with visibility. Keywords, including your service’s name and the names of your city and state, can help patients find your practice when they're searching in that specific area.

Backlinks

Using backlinks–links on separate websites that bring people back to a page on your website–can help your website draw more traffic. If your backlinks connect to reputable websites, Google will view this as an endorsement, making your website look good in Google's eyes–or at least their algorithm.

GEO Targeted Ads

Have you ever seen an ad on your phone from a business you recently passed while running errands? These are called geo-targeted ads; they target people within a certain radius of a company or practice. These can give your practice a broader scope of visibility while also targeting people who are near your business and could be potential customers based on their location.

Schema Markup

Schematic markup is a great tool to optimize your website for search engines. Schema helps search engines “read” your website. If the search engine knows what your website is trying to accomplish, it can know where and when to promote your content to users.

Patient-Centric Style

Keeping your website’s tone casual can help your practice relate to more people. This casual tone is also an excellent step to take when you're advertising. Describe things–especially medical details–in a way that is easy to understand and doesn't use a lot of medical terminologies–without explaining what they mean.

Increase Your Visibility With SEO

Are you feeling lost in the world of SEO? Marketing is a challenging thing to undertake on your own. You need a team of skilled marketers who can optimize websites and content for search engines. If you choose to work with realdrseattle, we can use our SEO knowledge to benefit your plastic surgery practice. Schedule your free consultation online today!