The Game Changer - Unveiling the Significance of Google Business Profile in Plastic Surgery Marketing
Over the last several decades, marketing has evolved into a digital game. Websites and search engines have stepped in to fill the roles formerly held by newspapers and magazines. TV advertising has managed to hold its own, but with so many streaming services and ad-free options, it’s not the most reliable way to reach your audience.
Plastic surgery marketing is an even more challenging field. You have to be familiar with procedures, know SEO keywords and other tools to get your web content to rank, and create an appealing website design to draw in users–all while running ads and analyzing data.
Digital marketing is tough, especially when you’re advertising plastic surgery clinics. The best place to start is to learn your target audience, discover what they want, and deliver it to them–at a higher quality than your competitors.
Why Google Business Profile Matters For Plastic Surgery SEO
Your Google Business profile can make you stand out to potential patients. How does a GBP help? By increasing your practice’s SEO (search engine optimization). When someone Googles a procedure that your practice provides, plus the name of your city (ie. Tummy Tuck Chicago) your business is more likely to appear in their search results if you’re using SEO techniques, like embedding keywords.
When your practice does appear in results, it’s important to have a clear business message. This helps you instantly connect with potential patients and attracts them to your practice. A well-run Google Business Profile will give users key information about your practice, like the name, address, and phone number.
Optimizing Your Google Business Profile: Tips for Success
1. Keep It Current
Speaking of name, address, and phone number, current and up-to-date information on your GBP can make you easily accessible and attractive to clients.
2. Update Operating Hours
Sure, people need to be able to find and contact your practice, but they also need to know what times of the day they can reach you. Include your operating hours on your GBP–don’t forget to update them for holidays!
3. Photos
Pictures of your facility–like treatment and surgical areas–can make potential patients feel less anxious about walking into an unknown environment. Additional photos of current patients before and after their procedures will also put people at ease and give them an accurate example of the results you provide.
4. Keywords
Strategically embedding keywords into your posts and web content expands the number of searches where your content will appear. This boosts your visibility and web traffic–and can potentially increase your patient load.
Leveraging RealDrSeattle For The Perfect Profile
It takes a lot of research to learn what phrases people search on Google. Fortunately for your practice, we can help. The marketing team at realdrseattle is experienced in SEO and keywords targeting. We use top-of-the-line tools to help us gather relevant keywords and analyze their performance.
An optimized Google Business Profile is a step in the right direction–but that’s only the starting point. With our Local SEO knowledge, realdrseattle can make your website stylish and informative. We’re confident we can draw users and turn leads into patients for your practice.
Conclusion
Digital marketing is constantly changing; you never know what will work one day and then have no relevance the next. Staying plugged into Google’s ever-changing rules and algorithms is the only way to keep up with the latest trends. Fortunately, we worry about that so you don’t have to.
When you work with realdrseattle, you’ll get the expertise of an entire team of marketers. We do everything from development and SEO to design, content, and advertising. We’ll build your website into an informative and user-friendly platform for your current and future patients.
Schedule your free consultation today to learn how we can help you and your practice.
