How to Measure the Success of Your Medical Marketing Campaigns
If you are someone putting day and night into planning a marketing campaign for a medical brand then you must be wondering about the result. How to measure whether the marketing campaign was a hit or not? Yes, you must get some new clients or leads, that show you did a great job but there are other ways to find out the larger impact of your campaign. Let’s find out how to measure the success of a medical marketing campaign.
The Top 10 Criteria to Measure the Impact of Medical Marketing Campaigns
There are various ways to know how successful the marketing campaign is. Here is a list of the most popular and sure ways to measure it:
Return of Investment
The best way to measure the success of any campaign is to check the ROI. It shows how much you have received as a profit in terms of the expenditure of have made for the campaign. The more the ROI, the better the campaign.
Conversion Rate
It shows the number of visitors to your website that converted into leads or clients. You know this by keeping track of the number of visitors and who all are completing a task given in the CTA such as filling up a form or downloading an app.
Return on Ad Spend
A ROAS can provide a picture of the amount of profit you have earned for each penny spent on ads.
Average Session Duration
It is a very important factor to determine whether your content marketing is going as per the desired plan or not. This shows the amount of time any visitors spend on the website. It gives an idea of when the visitors came to the landing page, when they left, or how much time they spent on it. It’s calculated by dividing the total duration of all sessions on your site by the total number of sessions.
Cost Per Lead
It is a simple calculation where you find out how much you spend on one lead generation. The lower the cost, the better the marketing campaign.
Cost Per Acquisition
It shows how much a penny you have spent on gaining a new customer or client. It gives the total cost from the initial phase of contact to the final conversion.
Website Traffic
How is the traffic on the website performing? Did it increase with the new ad? Determine if the advertising got some extra website traffic by measuring the data difference between before and after the advertisement.
Bounce Rate
When a website visitor does not open any other page of your website it is called the bounce rate. It also gives a good insight into the marketing campaign.
Social Media Engagement
Any marketing campaign is incomplete without the involvement of social media. It is a direct and sure-shot way to find out the effectiveness of a campaign. Check if there is an increase in followers, and engagement through likes or comments if there is any inquiry via any social media platform.
Email Open Rate
Email marketing may sound old school but it is an effective method of marketing. Thus, every campaign has email marketing as part of it. The success is calculated based on the number of emails sent, divided by receipts who opened the email. It will give you what percentage of people who opened and engaged with your emails.
Bottom Line
If you are running a campaign you must know the success rate of it. By using different parameters like return on investment, conversion rate, or email open rate you can use the data effectively to determine whether the campaign was successful or not. Social media can also contribute to it by showing engagement and an increase in followers. If you see the campaign is a hit then keep up the spirit or if it is not, then try to change the strategy and rock the campaign.
