Why PPC Matters for Plastic Surgeons
Pay-Per-Click ads, also referred to as PPC, immediately place your practice and website on the first page of a search engine. This placement, however, comes with a cost of every click an ad gets, regardless of if it converts or not. Plastic surgeons have long taken advantage of PPC to get ahead of competition and to boost traffic to their websites. And it works.
When utilized improperly, plastic surgery PPC can end up costing money and bloating ad spend. Plastic and cosmetic surgeons should not have to take time away from patients to focus or worry about PPC. Allow the plastic surgery PPC experts at realdrseattle® get you the most from your ads budget.
Why does PPC matter? Because it works. According to PPC experts:
- Search engine ads increase brand awareness up to 80%
- Visitors that come from PPC are 50% more likely to purchase/convert
- For every $1 of Google Ads spend, business make $2
- 75% of internet users say paid advertising makes it easier to find what they are looking for
realdrseattle® can utilize PPC ads to get you a variety of advantages. Goals of PPC campaigns include:
- Lead generation
- Brand awareness
- Product advertising
- Advertising of specials and deals
Realdrseattle® : Plastic Surgery PPC Management Services
realdrseattle® will create and deploy original ads to fit many purposes. From brand awareness to selling products to advertising your specials, we will customize your ads to fit every practice.
There are many advantages to choosing realdrseattle® for your PPC. Our PPC experts will optimize ad spend through the utilization of:
Keyword Optimized Ad Copy
Before creating and writing your ads from scratch, we conduct keyword research and analyze ads from competitors. Our PPC ad experts then draft effective ad copy that utilizes a range of long and short tail keywords most relevant to your plastic surgery practice or medspa.
Along with pinpointing the keyword searches where your ads convert most, we identify negative keywords where your PPC does not convert or has a low ROI. This prevents ineffective ads from draining ad spend.
Traditional search engine PPC ads work. In fact, 41.1% of clicks on Google’s first page are ad clicks. But,what happens when Google changes their algorithm or regulations and takes down ads? In these cases, surgeons and medspas are left without PPC, sometimes indefinitely.
realdrseattle® diversifies ads across platforms. This includes Google, Bing, Facebook, and Instagram. Therefore, ads reach a broader audience and are less likely to be taken down unexpectedly.
Strategic Retargeting Campaigns
Retargeting ads are PPC ads shown to users who have already visited your website or clicked on your ads. This strategy has proven effective on all platforms and is especially important for plastic surgery and medical spa marketing.
The click-through-rate for retargeting ads is 10 times higher than display ads. At realdrseattle®, we utilize retargeting on all platforms which garners more conversions and higher ROI because these users are more likely to convert.
We’re The Best At PPC: For Cosmetic Surgeons
Unlike other marketing agencies that only place spam filters on contact forms, realdrseattle® uses a proprietary PPC fraud and competitor click system that monitors Google PPC clicks. It flags and filters competitor and fraudulent clicks.
We send these flagged fraudulent and competitor click reports to Google who may directly credit your AdWords account. Even if Google does not agree with the report and does not issue a refund, our realdrseattle® plastic surgery and medspa PPC experts block the IP addresses from viewing more ads from your domain.
In short, we protect your ads budget from competitors and spammers.
Keyword Optimized Ad Copy
realdrseattle® are experts at medspa, cosmetic, and plastic surgery PPC. Our clients see high ROI with better conversion rates. Need proof?
Allure Esthetic Plastic Surgery is a plastic surgery practice in Seattle, WA. Having cultivated their organic rankings well, Allure Esthetic wanted to try out Pay-Per-Click advertising to see if they could capture more leads and drive traffic to the website.
realdrseattle® created customized PPC ads for Allure Esthetic. Utilizing keyword targeting and plastic surgery advertising strategies, we successfully drove new traffic and conversions to the Allure Esthetic website.
Allure Esthetic now sees over 5,000 ad clicks per month. Prior to realdrseattle's® management of Allure Esthetic’s PPC, they saw 1,200 clicks with the same budget. With a projected conversion rate of over 4%, realdrseattle® successfully lowered our client’s ROI and increased the number of search results where allureesthetic.com appears.
Realdrseattle® : The Cosmetic & Plastic Surgery PPC Experts
realdrseattle® is a plastic surgery marketing company that specializes in medspa, and cosmetic surgery PPC. PPC for these industries is difficult because of Google’s regulations, the cost of procedures, and higher costs for keyword targeting. At realdrseattle®, we were created by cosmetic and plastic surgeons and a team of professionals who have successfully used PPC to grow practices all over the United States.