Ways To Use LinkedIn To Build Your Brand

Ways To Use LinkedIn To Build Your Brand

LinkedIn–while often considered more beneficial to employees than employers–can be a part of your social media marketing strategy. Particularly, it can be a great tool for building your brand, recruitment, and driving traffic to your website. Here are some ways to use LinkedIn to build your brand.

Firstly, the easiest way to start building your brand on LinkedIn is to have a business page. This lets your current employees link to the business page and displays your logo, links to your website, and allows you to establish yourself within the industry. While just having a page is not a guarantee that you will get noticed, it is the first required step.

Secondly, share your content on LinkedIn. Whether it be videos, blog posts, or any other type of content, sharing this on your LinkedIn with the proper hashtags and links can help drive website traffic and build your follower base on LinkedIn. It can also supplement your overall content management strategy.

Finally, LinkedIn does allow you to run ads. Whether it be for hiring or leads, you can easily reach your target audience on LinkedIn. This is especially lucrative for B2B brands. To learn more and get a free marketing consultation, call us at 206-787-0784 or reach out online using chat or contact form.