Spa

Medical

Content Marketing

realdrseattle® really took on the impossible with our website and they turned it into a high ranking site in just a matter of months.

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MEDICAL SPA CONTENT MARKETING

Website content is the foundation behind any good website and SEO strategy. Using keywords and providing informative content increases Google rankings and builds trust with website visitors. A good content marketing strategy can increase the visibility of your web pages and blog posts by an average of 106%. At realdrseattle®, we specialize in providing the leading content marketing for medical spas. Medical spas exist in a space where education and understanding patient goals are important to conversion. We create customized, original content written to drive conversions, strengthen your brand, and rank on page one of Google.

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GAINING AUTHORITY THROUGH CONTENT MARKETING FOR MED SPAS

The medical spa industry is full of competing spas that may offer the same or similar procedures. How can your medical spa differentiate itself from other medspas in your city? Content customized to your medical spa can go a long way in gaining authority with search engines and potential patients. Finding the sweet spot between keyword-optimized copy and the information users want, realdrseattle’s® content writers create content that search engines can easily parse and that users will find unique and informative.

As a medical spa marketing agency, realdrseattle® knows the secret to get your medical spa website to rank high on Google. With a mixture of SEO strategy, Pay-Per-Click advertising, and custom content, we create content that converts and informs. Every piece of content we write custom to each medical spa. A profitable medical spa marketing campaign starts with well written content.

THE WAY realdrseattle® MAKES A DIFFERENCE WITH CONTENT MARKETING

What makes realdrseattle’s® content unique? How will it make a difference in your medical spa’s rankings? We do not create cookie-cutter content that looks the same for all of our clients. Each web page we produce features unique keywords and explores the specifics of your medical spa procedures. Our content is localized and addresses the questions that patients in your region have. realdrseattle® will also write about what makes your medical spa different and innovative.

Below are just a few insights into realdrseattle’s® content process and why we provide the best medical spa content marketing.

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Patient Centric, Keyword Optimized, And Locally Focused

realdrseattle® knows that patients drive the medical spa industry. Therefore, our content is crafted to meet their needs just as much as those of search engines. When you choose realdrseattle® to write your website content, our content writers will reach out to you to find out what one-of-a-kind offerings you provide to patients. They will also conduct thorough research about your local area and the concerns your patients have.

For example, patients in Orlando may have more concerns about sun damage than patients in Minneapolis. Our writers may then choose to focus blog content on the best procedures to treat sun damage. Your content will then likely address those concerns.

Like your medical spa, our priority is providing the best information to your patients. When you receive your custom content from realdrseattle®, you can expect content that is:

You always have the opportunity to review content before it goes on your website and may request changes.


Establish Brand Trust And Recognition

It is not uncommon to see two medical spas in the same city that offer the same procedure. This a driving force in medical spa marketing and one that realdrseattle® takes seriously. How can you set yourself apart from other medspas?

realdrseattle® helps medical spas create a defining brand and voice that will set their procedures apart from competitors. Whether it’s a specialized technique, equipment, or another aspect, we can boil down the reasons your medical spa is the best.

Additionally, 78% of web searchers will trust your brand more if you provide custom content. If competitors have personalized pages, you can edge them out with high quality content that better meets web searcher’s needs. realdrseattle’s® talented content writers research the strategies your competitors are using and optimize your web pages accordingly.

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WHAT TO EXPECT FROM CONTENT MARKETING PLAN WITH realdrseattle®

realdrseattle® writes and publishes content that will bring traffic to your medical spa website. With well written content that engages users, it will also drive leads and bookings. Based on your choice of a medical spa marketing plan, our content writers will customize your medical spa content. Some of the content marketing services that realdrseattle® provides include:

realdrseattle® increases website authority and SEO ranking. We understand what patients look for in a medical spa and create content that builds trust and rapport with potential patients.

FREQUENTLY ASKED QUESTIONS

Content marketing establishes trust and authority between your medical spa and patients. Likewise, it denotes an authoritative well managed website to search engines. Also, content marketing can save money on your marketing budget. On average, content marketing costs 62% less than other marketing avenues and brings in just as many, if not more leads.

Combining medical spa content marketing with other types of advertising delivers the best results. realdrseattle® features the highest caliber of marketing experts to cater to all your marketing needs.

When search engines like Google crawl websites, they read the content to figure out the subject of your site. This factors into the keywords your page will rank for and where they sit in search results. Keyword-rich, informative content is easily parsed by search engines and signals that your website holds authority.

Website content that is well managed and frequently updated promotes higher rankings, better overall SEO, and forms trust with website visitors.

Pay-Per-Click advertising--whether on social media or search engines--must include a link. Traditionally, this is a landing page that refers to the procedure mentioned in the content. Such as, if a searcher sees an ad for “Albuquerque Chemical Peels”, the link should go to a web page on that topic. If the user clicks on the ad and is taken to the homepage, they may feel disappointed or angry that it was not the content they wanted. This makes a bad first impression.

Custom content supports PPC ads and engages users once they click. This comes with distinct advantages like:

  • Content marketing overall has a conversion rate six times higher than other medical spa marketing strategies.
  • Keeps users on your website longer
  • Establishes trust by providing the information the user wanted
  • Increases organic search rankings
  • Informs and educates users
  • Landing pages have the highest conversion rate of any type of contact form

Content marketing is included in our three medical spa marketing packages: Platinum, Gold, and Silver. Each comes with a slight variation and is catered to fit medical spas of different sizes and needs. Our marketing specialists will craft a medical spa content marketing strategy that fits your budget and needs.

Yes, every medical spa marketing plan comes with continued website content production. The Platinum and Gold packages each provide one new content page per month. The silver package includes one content page every other month. Other variations or packages may be available based on your unique marketing strategy.

realdrseattle® is a medical spa marketing company that specializes in the medical spa, plastic surgery, and cosmetic surgery fields. We have a vast understanding of the industry and the procedures that medical spas perform. This knowledge base and insider information sets us apart and allows us to provide the best content marketing for medical spas.

To learn more about how you can take advantage of your digital presence to get more leads, contact us via phone at 206-787-0784. You can also reach us online through chat or contact form.

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