Is TikTok Replacing Instagram? An Analysis of Plastic Surgeons on Social Media

From TikTok trends to Instagram stories, there are so many ways to use social media to communicate and engage with people. These platforms are especially beneficial for businesses like plastic surgery practices. For years, people assumed vanity was the reason many people pursued plastic surgery. Now, however, more people are beginning to realize that plastic surgery can reconstruct and rebuild the features and confidence of those who have suffered injuries and medical conditions.

Plastic surgery can be a life-changing thing for many people. And the best way to show how impactful it can be is to share stories of the lives it impacts and create a broader understanding of plastic surgery. What better place to share than on the platforms that connect you with people all over the world?

TikTok Vs. Instagram: The Generational Issue

While social media is a great marketing tool that can help boost your visibility, you’ll need to consider your target audience. As a plastic surgeon, you’ll likely want to focus your content toward slightly older audiences (or, at the very least, primarily those above the age of 21). While TikTok is popular among some more mature groups (think 30 or older), many accounts may aim to grab the attention of the younger generations.

Instagram still holds its own, though it does have an arguably more self-promotional tone at times. Both platforms can be an excellent way to educate people about the various procedures and treatments available through your practice and how they can help build self-confidence.

Which Social Media Platform Is Best For Your Practice?

Do you want to share short, educational videos? Do you like to take the latest trending video ideas and make them relate to your plastic surgery practice? If so, TikTok may be a good choice for you.

Are you more interested in sharing your personal story or the experiences of your patients (with permission, of course)? Do you prefer the ability to post longer content and share more of your brand versus following the latest trends? It may be time to start building your social media presence on Instagram.

Whether you choose to use TikTok, Instagram, or both, the main thing to remember is to keep content educational, engaging, and relatable.

Will TikTok Replace Instagram?

Though TikTok has its advantages, Instagram does too. That’s why many people who use social media have accounts on both platforms. Sure, sometimes you’ll come across content you’ve already seen on TikTok while scrolling Instagram, but that’s kind of the point–reaching as many people as possible.

It’s unlikely TikTok will ever fully replace Instagram because of preference and brand loyalty. You know those people who will only ever buy one brand of car or toothpaste? As long as both social media platforms exist, there will always be those who prefer Instagram over TikTok. Is that enough to keep it alive for the foreseeable future? Maybe. But, then again, looking back at the MySpace vs. Facebook period–well, anything can happen, can’t it?

Effectively Marketing Your Plastic Surgery Practice Through Social Media

It can be stressful to keep up with marketing your plastic surgery practice on multiple social media platforms. You've come to the right place if you’re overwhelmed with the latest trends and hashtags. At realdrseattle, we offer medical social media marketing as part of our overall strategy to make your website and plastic surgery practice stand out from the crowd.

To learn more about our social media strategies, call (206) 787-0784 or book your consultation through our website today.