Marketing During The Holidays
Whether you own a booming business or run a quaint family-operated one, marketing during the holidays is a great way to set your company up for success in the coming year. However, with the expansion of technology showing no signs of slowing down, getting specific with your holiday marketing techniques is essential. Here are some tips to help you hone your holiday marketing.
Strategize Your Discounts: Strategize your discounts by determining which product or service your customers enjoy the most. Offering holiday sales on these items will drive more business to your site.
Use Mobile Methods: Cell phones provide an incredible avenue for marketing, especially during the holidays. Use SMS messaging with discounts and a link to your site to bring in more business.
Find Your Niche: Many businesses use Instagram and Facebook to their advantage, but other social media may help you find your target audience. Try marketing through places like Pinterest or Quora and use their niche marketing abilities.
Elicit Emotion: The holidays often bring fond memories and emotions out in all of this. Use this to your advantage with specific imaging and emails that elicit strong emotions and memories.
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