Competing For High Traffic PPC Keywords
Within the plastic surgery industry, keywords are a top commodity. Several of the procedures performed have high competition keywords. For example, “breast augmentation” and “breast implants” can be difficult to rank and advertise for even with impeccable SEO strategy due to their broadness and national scope. So, how can you still compete for these high volume keywords with PPC? Here are some tips for competing for high traffic PPC keywords.
Instead of trying to win the PPC bid for keywords with a national scope, bid on the localized versions. Not only does this give you more keywords you can use, but it also will help you reach more leads that are actually near you, or plan to be. Continuing with the breast augmentation example, this could look like, “breast augmentation Seattle”, “breast implants in Seattle,” etc.
#2: Invest In Vertical SEO
Vertical SEO refers to alternative search engines such as Facebook, Instagram, TikTok, and even Amazon. These are all places that people search that are not traditional search engines. Investing in these search engines can allow you to advertise for broader keywords where others are not.
#3: Conduct A/B Testing
Use A/B testing to discover what keywords provide results and which do not. Therefore, you can continue to invest (and invest more) in viable keywords and abandon ones that do not provide results.
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