What Is Vertical SEO?

What Is Vertical SEO?

SEO—or search engine optimization—has several facets including technical SEO, local SEO, and off-page SEO, among others. However, the least known type of SEO is vertical SEO. When optimizing your website and content, it is not likely that vertical SEO was on your mind. However, it is an extremely lucrative way to reach your target audience. Let’s take a deeper look at the question, “What is vertical SEO?”

Vertical SEO refers to vertical search engines which essentially search engines within a particular niche. For example, Zillow is a vertical search engine within the real estate and renting industries. If you can rank well on these search engines, it is more likely that you will begin to rank well on Google and more generalized search engines.

The first way to optimize for vertical SEO is to identify the vertical search engines within your industry and broader niche. For example, a plastic surgeon will want to interact with search engines within the medical industry such as Healthgrades and RealSelf. Additionally, if you sell products, Amazon is one of the top vertical search engines.

Many video and social media platforms have become vertical search engines such as YouTube, TikTok, and Instagram. Thus, having a presence on these platforms can help you reach more people and improve overall SEO.

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