Study

Case

Social Media Advertising

Seattle Plastic Surgery

realdrseattle® got facelift ads in front of the people that mattered. My facelift consults have increased and come in more ready to book.

Realdrseattle

THE AIM

Seattle Plastic Surgery is a leading plastic surgery practice in Seattle, WA. Prior to seeking out realdrseattle®, Seattle Plastic Surgery brought on a facial plastic surgeon well known for facelifts. Focusing their Pay-Per-Click campaigns on facelifts, Seattle Plastic Surgery did not see the return they hoped for from search engine PPC.

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Other search engine PPC ads Seattle Plastic Surgery ran largely outperformed their facelift campaigns. Curious about how to run more effective facelift Pay-Per-Click campaigns, Seattle Plastic Surgery reached out to realdrseattle® to find out if we could increase facelift leads and conversions.

Realdrseattle

WHAT WE DID

Upon examining Seattle Plastic Surgery’s campaigns for facelift, we recognized that the ads contained extensive keywords and negative keyword lists. This should help the ads reach their target audience.

Since facelift patients belong to a specific demographic--typically those above fifty--the PPC ads simply did not reach the audience most likely to convert. Traditional search engine ads on Google and Bing cannot target specific age groups or demographics.

The realdrseattle® team recommended social media advertising for Seattle Plastic Surgery’s facelift PPC campaigns. This strategy would allow Seattle Plastic Surgery to refine their demographic targeting and get their ads in front of the right audience.

We created multiple facelift ads to run on Facebook and Instagram:

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The above ad is one example of a realdrseattle® ad created for Seattle Plastic Surgery. Video ads get better engagement on Facebook and Instagram because it catches the eye while scrolling. Along with an eye catching video, the ad copy is short and to the point yet offers the answers to questions leads may have next: the credentials of the surgeon and the cost.

Before launching the ad, we set the ad to show only for Facebook and Instagram users 55 and above. This means that the ad will not show for younger users who simply will not convert which protects our client’s ad budget from low quality clicks. We diversify visual ads using a combination of custom photos and videos to effectively retarget and increase engagement.

Realdrseattle

THE OUTCOME

The original goal of the above ad was to drive traffic to the Seattle Plastic Surgery site. Yet, it became one of the highest converting ads among all of their previous efforts.

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Certain ads and topics will provide better results on different platforms. Considering the demographic seeking facelifts, leveraging social media’s ad filters led to more clicks and leads more likely to convert. The Facebook facelift ad received over ten times the clicks than the Google PPC ads because of strategic targeting.

This maximizes the ROI and can save money because of a lower than average cost per click. realdrseattle® identifies the procedures and campaigns best suited for social media advertising.

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The facelift ads that Seattle Plastic Surgery ran on Google averaged a cost per click of $5.90 and only provided 40 conversions. The Facebook ad averaged a cost per click of $1.88 and provided over 400 conversions of quality candidates.

Realdrseattle

THE LEGACY

realdrseattle® consists of a dedicated team of marketing professionals who understand the plastic and cosmetic surgery industries. Utilizing our combined expertise, realdrseattle® provides the best social media advertising for plastic surgeons. Our demonstrated track record contributed to better managed ad budgets, more leads, and more booked consultations.

Getting plastic surgery and cosmetic surgery ads in front of those most likely to convert is the realdrseattle® speciality. Created and operated by people in the field, realdrseattle® is the best marketing agency for plastic and cosmetic surgeons wanting to diversify their ads and grow their practice.