Your Essential Guide To Plastic Surgery SEO
SEO, or Search Engine Optimization, is the practice of optimizing web media so that it shows up higher in search results. SEO typically targets certain keywords and industries based upon your business. There are many facets of SEO marketing including online content, backlinks, garnering good reviews, social media, and multimedia content creation. When it comes to plastic surgery, cosmetic surgery, and medical spas, the SEO for these industries is notoriously competitive and difficult to rank for.realdrseattle® is a plastic and cosmetic surgery marketing company that understands the secrets to getting plastic surgery practices rank page one on Google. Along with seeking out realdrseattle®’s best plastic surgery SEO services, here's your essential guide to plastic surgery SEO.
#1: Pick Your Keywords
The first step in your plastic surgery website SEO plan is to choose the keywords you want to rank for. A good place to start is to identify the procedures that you most commonly perform. For example, if you have a facial plastic surgery practice, you may want to rank for “facelift”, “blepharoplasty”, and “chin augmentation”.You can then craft educational content surrounding these procedures. This will tell Google and search engines that your website is the authority on this subject. realdrseattle® uses powerful tools to identify the best keywords related to your practice. As a top plastic surgeon SEO company, realdrseattle® conducts thorough keyword research. Then, we create well written content focused on the identified keywords.
#2: Focus Local
One of the keys to plastic surgery SEO is focusing on your local area. While it is not uncommon for patients to travel for the best cosmetic surgery possible, it is a waste of time and money to cater your SEO to cities more than a driving distance away. Along with this, keywords such as “breast augmentation” are nearly impossible to rank for. Even with the best SEO, ranking for such a broad keyword in any industry is difficult.Therefore, when choosing keywords, you should also focus on those broad keywords within your local area. Such as, if you own a medical spa in Detroit, you may want to craft content around keywords like “microneedling in Detroit” and “Detroit chemical peels”. realdrseattle® is a plastic surgeon SEO company that specializes in local SEO. If you can rank high within your local area’s Google searches, your site will gain authority and you can crush your competitors with a solid SEO plan from realdrseattle®.
#3: Focus On All Facets Of SEO
As previously mentioned, there are many aspects of search engine optimization for plastic surgeons that contribute to Google ranking. While you should focus on optimizing your website and content, maintaining a social media presence, creating videos, and sharing photos show Google your importance. Crafting educational videos, showing before and after photos, and maintaining the technical SEO of your website all make the difference when it comes to where your website ranks.realdrseattle® manages the technical side of SEO for your website to ensure a search engine friendly website. Our world class designers also post and manage before and after galleries. As one of the top plastic surgery marketing companies, we have also created interactive web applications to engage users on your website.To find out how realdrseattle® can improve the SEO ranking of your plastic surgery website, call us at 206-787-0784. You can also contact us online.