Writing For Search Engines: What Google Looks For In Content

Writing that caters to search engines is not easy to write. Simply writing quality content is not necessarily enough to rank. So, what do search engines look for? Well, Google has never given specific guidelines for content writing. However, looking at the most successful sites and examining them, content writers can determine what Google looks for in content.

#1: Lengthy

Longer content, usually over 2,000 words, tends to perform better than shorter content. However, this is not a steadfast rule. There are many instances where Google ranks shorter articles over their lengthier counterparts. Yet, if choosing whether to write a 200 or 600 word article, the 600 will likely do more for your website. Just make sure that no matter what the length, that it is not too fluffy and provides the reader with value.

#2: Original

Originality is one of the most important factors for search engines. While it is obvious that plagiarizing will hurt you, it is not hard to find copied content around the web. It might work for a while, but ultimately, search engines will catch up. Beyond that, even on your own website, make sure that every piece of content says something new. You can expand on old topics or posts, but make sure you’re adding something to it.

#3: Avoid Keyword Stuffing

Keyword stuffing used to be a popular SEO tactic in the early days of the internet. However, now, it likely will do you no favors. Keyword stuffing refers to adding keywords into your content, often out of context, or in a way that does not make sense. Sometimes keywords are even added in white font to match the background. Google and other search engines frown on this. Still use your keywords, but use them throughout your page in ways that make sense.To learn more and schedule a consultation, call us at 206-787-0784. You can also reach out online via chat or contact form.