What Is Rank Zero And How Can You Achieve It?

If you’ve ever managed your own SEO or done any SEO research, you may have heard the term “rank zero” and that you want to achieve it. Most of the time, most plastic and cosmetic surgeons want to at least end up on the first page of Google. However, rank zero is the absolute best organic position you can achieve. So, what is rank zero and how can you achieve it?Rank zero is the result that appears above all other organic search results. So, what makes this different from rank one? Rank zero typically contains some sort of rich snippet that answers the query or question of the web searcher. This often results in a no click search where the web searcher gets the information they want without clicking on any of the search results. This is ultimately Google’s goal: serve users the information they want as quickly and accurately as possible. How can you take advantage of this? If you write good content that answers commonly searched questions regarding the topic, you may be able to achieve rank zero. But, what if they don’t click on your result? That’s okay! Web users often come back to find the source of the information they got, especially when seeking out a product or service. It earns the patient’s trust. To learn more about how your plastic surgery practice can obtain rank zero, call us at 206-787-0784. Also, you can connect with us online via chat and contact form.