What Is A Style Guide & How Is It Used In Marketing?

What Is A Style Guide & How Is It Used In Marketing?

A style guide is a document that dictates the way grammar, punctuation, and other technical facets of language are used within a certain company or brand. It can even sometimes refer to different types of documents. The most well known examples of style guides include the Chicago Manual of Style and the Associated Press Style Guide. National publications such as the New York Times also have their own internal style guides. So, what is a style guide and how is it used in marketing?

Style guides help keep both your internal documents (such as training materials, newsletters, and contracts) and external documents (such as advertising, proposals, and white papers) consistent. Instead of having natural differences in style among employees, this gives them a reference for how to write and format via your guidelines. Not only does this simplify the content creation process, it also looks more professional and fosters better communication.

Even if you do not produce a large amount of content, a style guide can help ensure that your content never looks lackluster or inconsistent with your voice and brand. Additionally, style guides do not necessarily need to be extensive and can be somewhat varied based on the audience of each document. To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.