What Are Guest Posts?

Blog content helps supplement your website pages and can even rank well on its own. However, there is a type of blog that can help you also garner links back to your website. This is known as guest posts. Let’s look closer at the question, “What are guest posts?”

Guest posts are when you write blog content for websites that include links back to your website. This helps you get backlinks and can even work mutually to get both you and the other business more customers or patients. Additionally, guest posts can refer to other people writing on your blog and linking to their website.

These outbound links also help your website—assuming they are to a legitimate website—because it shows you are working in collaboration with others and/or citing your sources. This is a great indicator of meritable content for Google. Though, outbound links are generally considered less important than outside links coming to your website.

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