What Are Followers On Snapchat? Understanding Their Role

In the world of social media apps, there are no two alike–well, there may be several similarities, but none of the platforms are exactly the same. When you sign up for a new social platform, you’ll need to allow yourself some time to get a feel for how it operates, what features make it unique, and how you can use these tools to your medical practice’s advantage.

When you think of social media platforms that might help spark interest in your practice or draw in potential patients, Snapchat may not be the first app that comes to mind. But this platform holds its own as a marketing aid, especially as your follower count grows.

What’s The Difference Between Snapchat Friends And Followers?

On Snapchat, you can have both friends and followers. What’s the difference? Friends are those that you invite into your inner circle, the people you trust to send you personal snaps. Followers can include a much broader range of people, which is great news for a public or business Snapchat account.

Why Followers On Snapchat Matter

Having a public or business profile on Snapchat means that anyone can follow your account and see the content you post. This is a great way to reach a broader audience and introduce more people to your practice, brand, and services.

Snapchat provides a unique filter that sets you apart when your profile is public. Instead of your content being lumped in with all the rest, your status as a public profile means your content will show up in a subscription carousel. Anyone who subscribes to your account can find your new content in this carousel. People who haven’t followed you yet will see your posts in the “Discover” category.

What Steps Can You Take To Grow Your Practice Through Social Media?

The more content you post, the more followers you’ll earn. Snapchat primarily focuses on visual content, so you’ll need to create images and videos that resonate with your subscribers–and your potential patients.

You can try your hand at humor, education, relatability–whatever suits your practice and is in line with your brand. Snaps that introduce your services and explain the details and process of treatment may be a great place to start, especially if you have a unique service or groundbreaking surgical technique that sets you apart from the crowd.

It’s also important to engage with your followers. Watch their snaps, share content you think is relevant and relatable, and reply to them as often as you can. This step shows that your practice isn’t just a faceless business but a company that is all about its patients and helping people feel and look their best.

Social Media’s Role In Marketing Your Medical Practice

Using Snapchat and other social media platforms isn’t always easy. You have to keep up with what content you can and can’t post on each app, interact with followers, and stay up-to-date with trends–all while showing the relatable side of your medical practice. It’s a big responsibility and a lot to place on one person’s shoulders, especially if you’re busy running your practice.

Fortunately, you don’t have to do it alone. At realdrseattle, our team knows how to successfully use social media as a tool to gather a following on platforms like Snapchat, Instagram, and Facebook. Schedule a consultation with us today so we can give you a personalized plan and explain how we tackle social media management's complexities. Book your call online now, or call us at (206) 787-0784 to set up a time that works for you.