What Are Discovery Ads?

What Are Discovery Ads?

With the internet constantly evolving, it feels like Google or social media platforms are coming out with new types of advertising strategies. You may have heard of discovery ads, but likely have not yet explored them extensively. Let’s look at the question, “What are discovery ads?” to provide insight into where discovery ads appear and their benefits.

First, discovery ads combine visual and text elements. The exact split between visual and text elements will depend on where the ad appears. This can include the YouTube home page, within YouTube search results, a user’s Google home page, and even within Gmail accounts. Due to this highly customized placement strategy, discovery ads require a good understanding of your target audience.

There are benefits to discovery ads. For example, you are more likely to reach customers more likely looking for a brand, product, or service like yours. They have likely searched for similar products or keywords before, or perhaps have already interacted with your brand before. You also will reach more platforms with one ad campaign than most other ad campaign options run by Google or social media.

Finally, discovery ads are managed through the Google Ads platform and budgeting is similar to what you are used to. To learn more and schedule a free marketing consultation, call us at 206-787-0784. You can also reach out online via chat or contact form.