What Are Branded Keywords?

What Are Branded Keywords?

Choosing the right keywords is important for online advertising and SEO success. If you cannot rank or win the PPC bid, there is not too much of a point in utilizing them. Though, there are exceptions to this when it comes to building or advertising your brand. Let’s look at the question, “What are branded keywords?”

Branded keywords are keywords associated with your business, branding, products, and/or services. This may include your business name, specific products or services you offer, or anything else related to your company. Now, some of these keywords may be brand new or low volume. This is okay and sort of the point. 

When you use branded keywords, also use one or two traditional keywords. This helps the branded keywords gain traction and become recognizable. Not only can this build your brand, but is a great remarketing tool.

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