Stale vs. Fresh Web Content: How To Manage Your Web Content

When you manage a website for a long time, there are going to be aspects of the website that go out of date. This is especially true for content. Whether it changes in your business, industry, or in SEO as a whole, content can become stale fairly quickly in some cases. Here are some tips on how to manage your web content and what stale vs. fresh web content means.

Firstly, you do not necessarily need to get rid of stale content. You can edit it, add to it, or even incorporate it into new content. Of course, if you believe there is no salvaging it, deleting it is okay, just ensure that you correctly create a redirect to another blog post. It is even better if that blog post is updated information or is on the same topic.

Secondly, fresh and stale content can work together in an SEO strategy. Blogs have a tendency to become orphaned content because there are so many of them that linking to them from other pages is easy to overlook or forget. However, a way to avoid this is to link blogs that go together with each other. This can help avoid orphaned content on your website.

Finally, sometimes deletion is the best course of action. Especially for websites that have existed for several years, links can become broken, pictures break, and more. Simply deleting these posts and redirecting them is the best thing you can do for your SEO.

To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.

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