SEO For Surgeons: More Proven Tips For Plastic Surgery Businesses
Search engine optimization, more commonly known as SEO, is not an exact science. It constantly changes and, especially in the plastic surgery industry, can work against the people trying to benefit from it. Are there any tried and true SEO strategies for plastic surgeons? The marketing experts at realdrseattle® provide some proven tips for plastic surgery businesses.
#1: Keep Up On Website Maintenance
Much like your car, you need to maintain your website every once in a while. Fix broken redirects, make sure there are no major problems, and make updates so that it runs better. While there are some ways to automate these processes, it is best to have an expert developer and designer check on your website often. At realdrseattle®, our developers and designers build websites to the highest current standards and make updates as necessary. Our team can also update your website and address any issues as they arise. They will also check your website daily. This is important for SEO because Google takes into account how crawlable and navigable your website is. If it is outdated, has many errors, or broken links, this will hurt your rankings.
#2: Focus On Educational Content
There is a common saying within the SEO world, “Content is King.” Google wants to serve searchers with the most in-depth, accurate, and informative content. Therefore, this is why many education websites hold the top slots for the generalized “breast augmentation” search results. If you focus on creating localized, well written content, this will keep your website relevant and on Google’s radar. Additionally, you should continue to add and update content in the form of blog posts and making occasional edits. Our web content writers write high quality content specific to your procedures and practice. They focus on custom content that you will not find anywhere else on the internet. This sets your site apart from the competition.To learn more about proven tips for plastic surgery businesses and schedule a free marketing consultation, call us at 206-787-0784 or reach us online via contact form or chat.