Reaching Your Target Audience: The Demographics Of Snapchat

Reaching Your Target Audience: The Demographics Of Snapchat

Knowing your target audience is an important factor for marketing and advertising success. It does not matter how big your budget is if you are reaching the wrong people. Therefore, understanding and analyzing the demographics of different social media platforms is important because it allows you to focus your time, energy, and dollars in the right places. Let’s look at the demographics of Snapchat and if it is worthwhile based on your target audience.

Nearly half of Snapchat users fall between the ages of 15 and 25. 70% of users are 35 or under, making it one of the youngest social media platforms. Beyond age, over half of Snapchat users identify as female and Snapchat also has a large global audience. In fact, the majority of Snapchat users are in India with the United States coming in second for the number of active users.

According to Snapchat data, the average user accesses the Snapchat camera (the opening point of the app) more than 30 times per day. This means that Snapchat users have a high usage and engagement rate. Therefore, it is a lucrative marketing platform for the right businesses.

So, is Snapchat right for your business? If you have a younger woman demographic, then absolutely. If your product or service is targeted towards an older demographic, then perhaps not. To learn more about social media advertising, call us at 206-787-0784 or reach out online via chat or contact form.