Keyword Volume: How To Pick The Right Keywords Based On Volume

When doing keyword research, you may across search volumes. This can help you decide the right keywords to target. Normally, you want to aim for low to mid-volume keywords. High volume keywords are often hard to rank for and low ones simply do not get searched enough. Of course, you can occasionally target these keywords as well. Our experts provide some tips on how to pick the right keywords based on volume.

Blog posts and pages often have one to two keywords they are targeting. Thus, how do you use keyword volumes to choose the right keywords for your content? First, localize your search. Whether it be adding a city name to your keyword or changing your search parameters to include a particular locale. This helps you see the keywords more frequently searched in and around your area.

As far as the volume itself, as mentioned above, you want to focus on keywords with a mid-volume. This will depend on the keyword with the highest volume though. Some keywords themselves are mid-volume, so you may be able to target the highest volume keyword if your keyword only has a few hundred in search volume.

However, it is worth occasionally creating content for low volume keywords, even as low as twenty or fifty. This will capture a more niche audience. To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.