How To Target An Older Demographic Online

How To Target An Older Demographic Online

The internet–while an integral part of daily life nowadays–is still primarily dominated by a younger audience. Therefore, if your products or services are best suited for an older demographic, you may focus on offline modes of marketing. However, in today’s world, this does not cut it most of the time. Our experts provide some tips on how to target an older demographic online.

The first way to target an older audience is to know where they spend their time online. Certain social media platforms such as Snapchat and TikTok are dominated by a younger audience and therefore likely would not provide successful marketing solutions. However, Facebook has a broader audience where you may be more likely to reach your target audience.

Also, the older generation does use search engines. While Google Ads is the most popular way to advertise online, some of the older generations use other search engines such as Yahoo and Bing. Therefore, it may be worth it to invest some of your PPC advertising into these avenues.

To learn more about how to target an older demographic online, call us at 206-787-0784. You can also reach out online via chat or contact form.