How to See What People Are Searching for on Google - A Marketer’s Guide

Every marketer is out looking for the user behavior to tailor marketing campaigns. What do they want? What are the customers looking for on search engines? These are the constant brainstorming they have to do for a perfect marketing campaign. The search helps every brand plan the social media and email marketing campaigns. If the target audiences are interested in something, marketers have to present it in the marketing campaign to have a greater impact. To know the insights of search patterns around the globe, Google has made some easy way out. Let’s check it out!

Tools to See What People Are Searching For On Google

A marketer’s nightmare is to be unaware of the latest search trend. People around the world search millions of things in one minute, and to tailor the perfect ad campaign, a marketer must know what to target. To go into the brains of users, a marketer can use these:

Keyword Planner Tool

This is a free tool that allows you to track user behavior online. What they are looking for, the amount of time they spend on a particular search, and different keywords and phrases used to perform the search—all can be tapped by this to help the marketer plan a campaign revolving around these outcomes. Knowing the right keywords, phrases, and terms for a particular topic can make a lot of difference in the campaign.

Google Trends

Marketers want to know the trend, and Google Trends helps in doing that. It shows the latest search trends on a particular topic. You can also select a period of time, such as the last seven days or any year, like 2004. It is unique as it allows you to search trends across various regions and in different languages. 

Answer the Public

The site allows you to know the latest and trending keywords people are using in their searches on search engines. People use different phrases, words, and other search terms to get the best results on Google, and this site helps marketers get into the details of it to understand the intent towards the search. It helps marketers to plan their campaigns according to the need of the hour.

Google Search Autocomplete

Whenever you type on the Google search bar, it completes the phrase or sentence, which is also a way to get the latest and most popular searches on Google. It helps in identifying these popular searches around the world.

These efforts by marketers are projected to enhance brand awareness among the target audience and to provide the right solution to the user at the right time. With the perfect marketing strategies, SEO is also supported, and the goal to rank the website is achieved too.

Final Thought

The searches on Google talk about the intent and behavior of the user, which is very useful for every marketer. It allows them to tailor the marketing strategy accordingly and thus be able to achieve the goal of enhancing brand awareness. The various tools, like keyword planners, Google Trends, and Answer the Public, provide deep insight into the search keywords, phrases, and terms. The Google autocomplete on the search bar is also an easy way to check the latest and most popular way users are searching a particular topic.