3 Free Ways To Find The Best SEO Keywords For Your Content Marketing Strategy

When building your plastic surgery SEO and content marketing strategy, finding and using the right keywords can be a surprisingly tricky step in the process. If you work with a plastic surgery marketing agency such as realdrseattle® we can handle a lot of your keyword building and strategy. However, you may also want to do some research on your own, especially if you write blogs or other content for your marketing. Here 3 free ways to find the best SEO keywords for your content marketing strategy.

#1: See What Your Competitors Are Using

One of the easiest ways to determine what keywords to use is to look at the websites of your direct competitors. Make note of what keywords they do and don’t use. Since you want to outrank them, it is a good idea to use a few of the keywords they do use and many of those they do not. Using more long tail keywords and specific keywords than your competitors can help you outrank them.

#2: Analyze The Snippet Results

Let’s say you want to write a blog post concerning breast augmentation. If you put “breast augmentation [Your City] into the search results, you may come up with many results. In the search results you may see a drop down or accordion menu with various questions that web searchers commonly ask related to the search query. Choosing one of these questions and focusing your blog post around it may help you earn a snippet spot (what those drop down menus are called) and gives your web visitors the answers to questions they are actually searching for.

#3: Look At The Autofill

When you Google something, you may notice that Google will suggest search queries based on commonly Googled keywords related to whatever you are typing. This can help you find long tail keywords and topics for your website content that has a good chance of ranking. It also gives you keywords that your potential patients are actually searching. To learn more about identifying the right keywords, schedule a free marketing consultation with realdrseattle® by calling us at 206-787-0784. You can also reach out online through chat or our contact form.