How Much Should You Spend On Facebook Ads To Get Results?

If you’re running a medical practice, med spa, dental clinic, or even a business in the travel industry, you’ve probably wondered how much you should spend on Facebook ads to see actual results. While there isn’t a one-size-fits-all answer, understanding your goals and budget can help guide you to success.

The marketing team at realdrseattle has worked with countless businesses like yours. We’ve seen firsthand how strategic Facebook advertising can grow brands and help companies reach their full potential.

Setting A Realistic Facebook Ads Budget

Before diving into numbers, you need to understand that Facebook ads are not a "set-it-and-forget-it" deal. They require thoughtful planning, consistent monitoring, and frequent adjustments. Your ad spend should align with your specific goals, whether that’s generating leads, driving traffic, or boosting conversions.

Start Small, Then Scale

If you’re new to Facebook ads, start small. A daily budget of $20–$50 is a good testing ground for most small to mid-sized businesses. Over a month, this amounts to an advertising budget of $600–$1,500, which gives you enough data to see what’s working and what’s not. From here, you can scale your budget gradually based on the results.

Consider Your Industry

Not all industries are created equal when it comes to ad costs. Highly competitive services like plastic surgery clinics or med spas may mean a higher advertising budget since you’ll likely pay more per ad click, depending on your target audience and location.Other businesses, like dental practices, may have lower overall ad costs, while companies such as those in the travel industry can see different costs based on seasonal demands.

Define Your Goals

The budget depends on your desired outcomes. Do you want to book 20 new patient consultations for your med spa in one month? Or is your aim to fill your travel agency’s calendar with adventurous clients? For lead generation, you should plan to spend $50–$200 per lead. If you’re focusing on brand awareness, you can stretch your dollars further since impressions cost less than clicks and lead generation.

What Does Success Look Like?

The beauty of Facebook ads lies in their flexibility. You can reach a hyper-targeted audience, track results in real-time, and adjust your campaigns when you need (or want) to. But here’s the truth: Success is more about strategy than the size of your budget.

At realdrseattle, we help our clients build custom campaigns tailored to their unique needs. Whether it’s crafting engaging ad copy, designing eye-catching visuals, or targeting the right audience, we make sure every dollar in your budget produces measurable results.

Pro Tips To Maximize Your Ad Spend‍

Focus on Your Audience: Narrow your audience by location, demographics, and interests. Don’t waste money targeting people who are unlikely to convert.
Leverage Retargeting: Ever wonder why you see ads for a product you viewed last week? That’s retargeting, and it’s incredibly effective for converting warm leads (people who are actively searching for a service or product).
A/B Test Everything: Run multiple versions of your ad to see what performs best. Test headlines, images, and calls-to-action (CTAs) to see what works best for your company.
Track and Tweak: Monitor your campaigns daily. If an ad isn’t performing, adjust or pause it until you figure out how to make it work for your business.

The Bottom Line: How Much Should You Spend?

On average, small to mid-sized businesses spend $1,000–$3,000 per month on Facebook ads. This range allows you to test strategies, optimize campaigns, and see meaningful results without breaking the bank.

The key is to view Facebook ads as an investment, not an expense. By targeting the right audience and crafting engaging content, you can turn a modest budget into a powerful revenue-driving tool.

Let’s Work Together To Grow Your Business

Still trying to figure out how much to spend or how to get started? The marketing team at realdrseattle specializes in helping all types of medical practices and businesses—including those in the travel industry—see real results with Facebook ads. Let us take the guesswork out of digital marketing so you can focus on what you do best—serving your clients.

Let realdrseattle help you make good use of every dollar in your advertising budget. Give us a call at (206) 787-0784 or fill out our online contact form to schedule a free consultation with our marketing team.