How Long Should Plastic Surgery Website Content Be?

An often ignored but absolutely essential part of any plastic surgery website is its content. Potential plastic surgery patients often have many questions and want to find reliable information about their procedures. Some may be well informed, but want to know if you offer the technique or specific procedure they want. This is where your content can help you drive conversions. So, how much should you invest in your website content? How long should plastic surgery website content be?First off, it depends on the type of content. Blogs tend to be shorter, an average of about five hundred words. Whereas, your procedure pages should be more fleshed out and information. Most SEO experts recommend between 1500 and 2000 words, though, there is no ideal length. Generally, though, your pages should be longer than 1000 words, contain photos and videos, and information that will actually help website visitors. Patients can get their questions answered during a consultation. However, in the internet age, many want to have a good understanding of their procedure and the options before scheduling. This leads to more trust between a patient and their surgeon. It also makes it more likely for a consultation to turn into surgery. Therefore, you should not skimp on your content.Website content is the number one converter in digital marketing, even above PPC campaigns. It is easy to add 500 words to a page and call it good. However, the best way to set your practice up for success is to find a dedicated plastic surgery content writer like those at realdrseattle®.To schedule a consultation, call us at 206-787-0784. You can also reach out online via our contact form or chat.

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