How Emails Can Boost Your SEO

Email marketing on its own is a lucrative opportunity to reach existing customers and new leads. However, it may not seem obvious how email marketing can help your SEO. While it may not be as helpful as having good website content and backlinks, it cannot be ignored. Here’s how emails can boost your SEO.

First, emails often contain links back to the website itself. While this is not exactly a backlink, it can drive traffic to your website and certainly does not hurt. Links are best when they come from varied sources, therefore, links from your email marketing campaigns can help your SEO.

Secondly, having a place on your website where people can join the mailing list is an important part of getting new leads. While some people may not be ready to schedule or commit yet, they may still want to know about your specials and keep up to date with your business. Thus, when they are ready, they are more likely to pick you.

Thirdly, emails have shown other smaller benefits to SEO such as increasing social media engagement, lowering bounce rates, and helping to revive older content. To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.