Google My Business Optimization Checklist For Plastic Surgery Practices
Every business should maintain a Google My Business page. This not only makes it easy for potential patients to see your business hours and contact information within one glance, it also offers many optimization options that can boost SEO and online presence. At realdrseattle®, we help manage and optimize our client’s Google My Business pages to bring in more consultations and help their websites rank higher. Below, our plastic surgery marketing experts have provided a Google My Business optimization checklist for plastic surgery practices.
#1: Make Sure You Claim Your Account
Often, plastic surgery practices have a Google My Business page and do not know it. Based on your website and what Google knows about your business, the algorithm will craft a Google My Business page. While this can be helpful, it can also harm your practice if Google finds information that is outdated or inaccurate. Claiming your Google My Business page, allows you to control this aspect of SERP results.Google makes it easy to claim your business via search results and it usually involves a fairly quick verification process. After verifying online, Google will send a card with a code to your physical business which finishes up verification. realdrseattle® can aid in this process and make sure the business information reflected on your Google My Business listing is accurate.
#2: Add Photos
Google My Business allows you and your patients to add photos of your office. Adding photos of the outside of your office can help patients physically find the office as well as strength your overall brand. Posting photos of your waiting area, consultation rooms, and even the operating room can make patients feel more welcome and comfortable visiting your office.You may also add photos of your providers and products if you choose. Nearly any photos that show your office and what makes it unique can enhance your listing. Additionally, this can improve search rankings because your business will now be associated with image search results. realdrseattle® offers Google photography and virtual tour production with some of our packages
#3: Add Attributes & Services
On your Google My Business page, you have the ability to add attributes and services that your patients may value or seek out. For example, during COVID-19, you can add the precautions you are taking such as “Masks Required” and “Temperature Taken Upon Entry”. There are also attributes such as “Veteran Led” which can connect with patients and lead to an early personal connection.As far as services, this allows Google to better serve your business listing and website for when web users search for specific services in your area. At realdrseattle®, we suggest adding all of your procedures and services to best capture the SEO advantages of this feature.
#4: Post Frequently
Google My Business allows you to add short updates and blog posts to your page that will appear on your search results. This can be anything from short educational posts about your procedures to updates about your business. Opening up over the weekend? This may make a good post. Want to inform people about COVID-19 precautions you are taking? You can post them on your page. Google My Business posts will stay on your page but do expire from view after about a week. Therefore, you should post at least once per week to keep an article on your business listing. realdrseattle® can manage your Google My Business page postings with content relevant to your plastic surgery practice.To learn more and schedule a free marketing consultation, call us at 206-787-0784. You can also contact us online via contact form or chat.