Getting More Followers On Instagram: A Guide For Plastic Surgeons
Instagram followers can be a great resource and asset to your marketing strategy. When new to social media though, it can be difficult to get followers at first. While there are under the table ways to gain followers, this will ultimately hurt you more than help. Let’s look at some of the ways plastic surgeons are getting more followers on Instagram.
#1: In-Office Promotion
Existing patients likely will follow you, but they may not think to search you out on social media. Creating flyers, promoting your social media on your website, email marketing, and even within your paperwork can get real life patients to follow you on Instagram. This may be slow at first but is likely to pick up as you gain traction on social media.
#2: Using Strategic Hashtags
Hashtags are one of the ways to get seen on social media. However, similar to SEO keywords, targeting too broad of hashtags will cause your post to get lost in the sea of posts. Yet, creating your own hashtag and targeting lower volume hashtags can get you more visibility. Though, this does not mean you should totally ignore the broad hashtags either! A good mix is key.
#3: Fill Out Your Bio
When creating your account, make sure that you add a profile picture, bio, etc. Having a link to your website homepage, or a link tree with multiple links, is a great way to drive traffic to your website. Optimizing your account and making sure it is full, keeps your authority high and creates a good impression.To schedule a free marketing consultation, call us at 206-787-0784. You can also reach out online via our contact form or chat.