Decoding Plastic Surgery Marketing Budgets - Myth Vs Reality
When you’re planning the yearly budget for your plastic surgery practice, you may find you’ve overlooked a very important area–marketing. “Oh well,” you might think. “A few social media posts and a nice website update should do it. We can handle that in-house.”
That may have been true once upon a time, but the competition in the plastic surgery industry is even more fierce now. It’s crucial to stand out among the crowd. The question is: how much will it cost to stand out?
The best way to get your practice on the map–and help it stay there–is through a marketing agency. You won’t just get someone who refreshes your website and manages your social media. You’ll get a constant stream of content embedded with SEO keywords that are relevant to your area and potential clients. You’ll also get customized ads and web pages designed specifically for you. An entire team of digital marketing experts will be working to boost your practice’s visibility.
We know what you’re thinking–sounds expensive, right? You may be surprised how affordable it can be to connect your practice with a marketing team.
The Perception Gap
You’ve watched your competitors flock to marketing agencies. You’ve seen the results–the website designs, the constant flow of new content, ads, and social media posts–and you just know it’s costing them big money. When you get into the details of marketing and all the work and time it takes, you probably think it’s too big of an expense for your practice.
Marketing normally isn’t too costly, but you’re not alone in thinking it may be. It’s one of those things that most business owners see as a luxury. They think it’s good for big business, but maybe not their business.
The truth is marketing isn’t a luxury, it’s a necessity. Successful marketing is worth its weight in gold. If you get a good marketing team that can help you convert leads into clients, you could see a complete return on your investment–and then some.
Realities Of Plastic Surgery Marketing Budgets
While marketing is generally affordable, if your practice is in a big city you can expect to pay more for the service–and everything else. Plastic surgery practices in big city markets (known as primary markets) usually have big budgets for advertising. After all, they have to keep up with the competition.
If you look at the marketing budgets for plastic surgery practices in Miami, New York, or Los Angeles, you’ll find they spend between $5,000 and $15,000 per month on marketing. The bigger the city the higher this cost–and that goes for the size of the business too.
The monthly cost of SEO (search engine optimization) alone can be $2,000 to $5,000 in primary markets. Pay-per-click (PPC) advertising can average $5,000 to $10,000. Sure, that sounds like a lot, until you consider how many employees and working hours it takes to make the advertising and digital marketing happen for these practices.
The good news is that we don’t all live and work in primary markets. Most plastic surgery practices won’t need to spend $15,000 every month on marketing. The average cost in smaller markets is close to $1,000–five times less than the minimum cost in primary markets.
Achieving More With Less
You don’t have to spend a lot of money on marketing. If you’re running a small practice, a good marketing agency can and will work with you if you have a tight budget. You may not be able to afford all the perks, but even the basics can help you attract more patients. Schedule a consultation with an agency to see what you can get for your money. Then, as your business grows, so can your marketing budget.
If you want to see how any budget can be enough to put your business on the map, check out realdrseattle’s client success stories on our website. We’ve worked with large- and small-budget clients who have all seen great results from our techniques. We’ll work with you to see what methods suit your business and budget needs.
A Marketing Plan For Every Business And Budget
You can take your practice to the next level with a marketing plan that caters to your business. And you can do it without breaking the bank. Keep in mind that big projects like a total website overhaul can cost more in the short term but are worth a lot in the long run.
Still not sure a marketing agency can help you? We’ve got a deal for you–a consultation, courtesy of us. That’s right–a completely free appointment to talk about your business, what you would like to see from a marketing campaign, and how realdrseattle can make it happen–even with a limited budget. All you have to do is call or text us at 206-787-0784 or book your consultation online.
