Casual Language In Marketing: Good Or Bad?

Traditionally, marketing language lies somewhere between formal and informal. While it may use some informal language to be relatable or hook consumers, much of the ad will then use concise, more formal language. Recently, since marketing has expanded into more casual spaces such as social media, is casual language in marketing good or bad?The answer to this question is unfortunately not straightforward. The type of language used in marketing highly depends on the audience for that marketing. For example, are you marketing to college professors or college students? If you’re marketing to professors, you may want to use more formal language. If students are your target audience, then informal language. Though, if you’re trying to capture both markets, you will want to use a combination.Overall, informal language is becoming more and more preferred in marketing content. In fact, this blog post is written rather informally when compared to other content on our website. This is because what you are writing also factors into the type of language you should use. Blog posts, by nature, are less formal. White papers, more formal, and so on.Most marketers can find a happy medium between formal and informal language in their advertising efforts. To learn more, give us a call at 206-787-0784. You can also reach out online via chat or contact form.