Bolded Text: Good For SEO?

When crafting SEO rich content, there are more factors than what the content itself says. Some marketers will bold or italicize certain words or phrases important to that specific page, usually keywords. Does this actually help though? Is bolded text good for SEO?Bolding keywords can help Google understand your text better. Therefore, if Google’s crawlers can understand your content better, it will rank better for the keywords you want. However, you need to be strategic about the words and phrases you choose to bold. Bolding too many will not have the desired effect.In addition, from a user experience standpoint, you do not want to bold too many words as this can interrupt a user’s reading. Some bolded words will not overly affect the user experience. One way to get around this is to bold your headings and occasional words throughout the content.To learn more about search engine optimization, call us or reach out online via chat or contact form.