3 Ways To Learn More About Your Audience

Knowing and understanding your audience’s wants and needs is essential to running successful marketing campaigns. This is especially true for Pay-Per-Click advertising. So, how can you find out more about your audience? Here are 3 ways to learn more about your audience.

#1: Examine Your Competitor’s Audience

Take a look at the audience your direct competitors are reaching, it is often similar. While this may require the use of various analytics tools, this can help you cater your content and ads to appeal to your audience better than your competitor as well as reach a broader audience.

#2: Conduct Surveys

The tried and true way of learning about your audience still works today. Surveys can be sent virtually via email, a link on social media, or text. You can also incentivize surveys to get as many responses as possible. This will help you learn about your current customers and reach more people like them.

#3: Read Your Comments

Knowing who interacts with your existing content and why can help you understand how to appeal to them, or even, who you don’t appeal to and why. Based on this information, you can target your marketing efforts and online ads to better reach your target audience.

To learn more and schedule a free marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.