3 Ways PPC & SEO Work Together

Upon first glance, it may seem like PPC and SEO are mostly separate entities that simply work together for a common goal. However, they are actually more intertwined than most marketers realize. Here are 3 ways PPC and SEO work together.

#1: SEO Keywords Inform PPC

When it comes to creating search engine ads, you do not want to target keywords that no one is searching. Thus, you must conduct some basic keyword research to identify the best keywords for your PPC campaigns where you will both get the exposure and clicks necessary for success.

#2: Use PPC Data To Inform SEO

Just like how SEO can influence your PPC campaigns, your PPC campaigns can influence your content and SEO strategy. Targeting the same keywords with your content and PPC is a great way to dominate the market. If you can rank both organically and in the advertising spot, you are more likely to get clicks and save money on your advertising budget.

#3: Understand Target Audience

When crafting your SEO and PPC strategies, it is important to consider your target audience. Analytics from your SEO and PPC efforts can help you better understand and target your prospective customers. Additionally, it can provide insight into whether your audience is more likely to click an ad, or prefers organic results.

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