3 Tips For Choosing A Domain Name

When first choosing a website for your plastic surgery practice or medical spa, there are considerations to make. Picking the right domain name can have an effect on SEO, but its fairly minimal. However, it is an important part of user experience and can drive traffic to your website. Here are 3 tips for choosing a domain name.

#1: Not Too Long

Your base domain name should not be too long. Ideally, a website domain should be no more than four or so words. This makes the domain easier to remember and also gives users and algorithms less to read. If absolutely necessarily, a long domain name is not the end of the world, but it should be used only when needed.

#2: Make It Catchy

Your domain name should somehow relate to your business, of course. However, you may consider making it catchy. For some, this could simply be the name of their practice. Perhaps the name of the surgeon is more memorable and can serve as the domain name. Sometimes acronyms can make your domain name roll off the tongue. Do not overthink this though, simpler is better.

#3: Make Sure It’s Available

There is nothing worse than picking the perfect domain name and finding out it is not available or costs an astronomical amount. Once you have a shortlist of possible domains, go to your preferred domain provider and check the price and availability of your possibilities. If you have specific and unique enough domains, you likely will run into few problems.

To learn more and schedule a free marketing consultation, call us at 206-973-7865. You can also reach out online via chat or contact form.

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