3 Tips For Building Your Keyword Profile

One of the keys behind a solid content marketing strategy is a broad and well curated keyword profile. Essentially, this includes all of the keywords your website targets and ranks for. Initially, keywords will come naturally. For example, if writing a page for a plastic surgeon on breast augmentation, then breast augmentation, breast augmentation surgery, and breast implants are all keywords that will likely naturally end up in the content. But, these are not keywords that are easy or viable to rank for. Here are 3 tips for building your keyword profile.

#1: Look At Your Competitors

Look at your competitors’ websites and content. What keywords do they rank for? What keywords are they using? Incorporate some of their keywords into your content and use them in new and inventive ways. This can ultimately help you outrank them.

#2: Pay Attention To Snippets

Snippets are the drop down questions that appear when you search something on Google. Look at what questions are being asked and answered. Use some of these questions and answer them in your content. Whether it be a main page or blog post, they can boost your SEO and chances of ranking overall.

#3: Use Keyword Tracking

There are many tools out there that can help you keep track of your keywords and find new ones. Some of these tools require subscriptions, but are often very powerful and helpful in creating website content. If it’s within your budget, this is a great way to build your keyword profile.To learn more, call us at 206-787-0784. You can also reach out online via chat or contact form.