3 Tips For Avoiding Keyword Cannibalization
Keyword cannibalization is a term used to describe when multiple pages from your website are ranking for the same keyword. While they may seem like a good thing, it is not always the case. It can lead to deluding overall website rankings as well as the pages themselves. Thus, while not always a problem, you do want to avoid keyword cannibalization as much as possible. Here are 3 tips for avoiding keyword cannibalization.
#1: Use Long Tail Keywords
Instead of optimizing your blog posts and content to the same few keywords, optimize some for longer tail keyword variations of the same keyword. For example, instead of having five pages on breast augmentation, instead have one on breast augmentation and others on transaxillary breast augmentation, fat transfer breast augmentation, silicone breast implants, etc. This will better optimize your entire site for the breast augmentation keyword.
#2: Use 301 Redirects
It is a natural part of the content management process to delete or update content. Instead of simply deleting and having the page 404, create a 301 redirect. This tells Google that the content is still there just in a new form. Sometimes you may not need to do this and can simply update the content. Ultimately, it depends on the changes you make. If you need to redirect to a moved page or updated content though, a 301 is the best option.
If you have multiple pages with a small amount of content that all target the same keyword, then consolidating them into one stronger content page may be the best strategy. This one page will take on the ranking power of all the combined pages.
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