Working With Influencers: Should You Do It?

Social media influencers have become a new tier of celebrity with a large amount of influence in popular culture, especially among the younger generations. Many companies work with influencers to promote their brand, products, and company. This can be done via sponsored Instagram posts, YouTube videos, and providing free products in exchange for a review. Should you be working with influencers?The answer largely depends on what your business is, the audience you want to reach, and what you hope to achieve. If you are selling a product, influencers are a great way to get your product out there. Though, it largely depends on what the product is and which influencers you reach out to. Identify influencers popular in your target market and work with them. Working with an influencer that does not reach your target audience is likely not worth it.If your business is service based, working with influencers can still be lucrative. When considering the plastic surgery business, it becomes more complicated. Medical grade skincare and other non-invasive treatments can easily be detailed with an influencer. However, not all influencers may want to admit they have had surgical work done. Therefore, it is important to build a good relationship with patients and identify the ones who would be willing to work with you.To learn more and schedule a consultation, call us at 206-787-0784. You can also reach out using our chat or contact form.