Why Choose TikTok Over Instagram For Marketing?
TikTok and Instagram are arguably the two largest and most popular social media platforms in the world. Both offer advertising and marketing opportunities for businesses in any field, including plastic surgery, cosmetic surgery, and medical spas. While, ideally, you can use and advertise on both platforms, if you have to pick one, TikTok may be the better choice (depending on the audience you want to reach). Here are some considerations to make concerning TikTok and Instagram marketing.
1: More Active Audience
TikTok does have a smaller number of users than Instagram does. However, users on TikTok often spend more time there and engage much more frequently with content and advertising than users on Instagram. This can work to your advantage because you may be able to garner more clicks from TikTok’s smaller audience than Instagram’s larger one.
Consider your audience and where they spend their time. TikTok has a reputation for being the app with a majority young audience with the adult audience spanning mostly from 18 to 24. With that said, TikTok does have a surprising range of ages and demographics represented.
2: Stresses Authenticity
TikTok values authenticity (or at least the appearance of authenticity). It encourages users to be themselves and post niche content. For your business, this lets you give an inside look and make industry-specific content without alienating your potential audience. Also, using your real staff in videos will only make you more relatable and make your business appear more approachable.
Instagram carries a more curated image with aesthetics and voice. Of course, your business could take advantage of this too, especially when posting on Instagram (whether advertising or not).
3: User-Generated Content
User-generated content has become a buzzword in social media circles in the last few years. It refers to content that comes directly from your patients (results photos or testimonials) or content that originates from a user on a specific social media platform. TikTok is a haven for user-generated content and the platform makes it easy to make or utilize user-generated content.
Challenges, trends, sounds, and even inside jokes could all become user-generated content on TikTok. Instagram—while less inclined to value user-generated content—is a great place for posting testimonials and Instagram-worthy results. Still, TikTok can accommodate these too, in a way that is more fun and approachable than other forms of social media.
4: An Enhanced Algorithm
TikTok’s ‘For You Page’ (FYP) uses an algorithm that examines the user's interests and engagement to serve them content that will interest and engage them. All social media platforms use an algorithm like this to some extent. However, TikTok’s algorithm is exceptionally effective and this helps your content reach the right people.
5: More Influencer Opportunities
TikTok influencer collaborations are often easier to facilitate on TikTok than on Instagram. They also tend to showcase different aspects of the business. For a plastic or cosmetic surgery clinic or medical spa, TikTok collabs make more sense in many ways because it allows for an authentic look into the business which is generally easier to showcase on TikTok than on Instagram.
Conclusion
Regardless of what social media platform(s) you choose to advertise on, realdrseattle can help you garner marketing and advertising success. Schedule your free marketing consultation today by calling 206-787-0784. You can also reach out online through our contact form.
