Why Are Infographics Good For SEO?

Why Are Infographics Good For SEO?

When considering the best organic SEO ranking factors, content is often at the top. This is because it is straightforward and easy to crawl for search engines. However, content refers to much more than the written content of your website. In the last few years, infographics have emerged as one of the most lucrative SEO tools. Why are infographics good for SEO?

Infographics tend to hold engagement better than traditionally written content. The use of color and visuals breaks up the content into bite-sized chunks that are easier for website visitors to consume. They often are also quicker to read and present the information in a more straightforward way that does not require hunting for the information someone is looking for. 

Additionally, infographics, since they are technically photos can rank in Google Images. It also can count as a photo on your content page which is good for overall SEO as well. Infographics can also be branded and raise your overall brand awareness. To learn more about infographics and their SEO benefits, schedule a free marketing consultation by calling us at 206-787-0784 or reaching out online via chat or contact form.