Why Are Backlinks So Important?

If you have dabbled in SEO before, you likely know that backlinks are important. But, do you know why? Backlinks are a link from one site to another. For your website, this would look like a separate website linking to yours. This may seem beneficial, but not so important that you must have them. So, why are backlinks so important?Many SEO experts theorize that backlinks are one of the top ranking factors for Google. This means that good vs. bad backlinks as well as the number of backlinks your site has can dramatically impact your search rankings. If you have a good number of quality backlinks, Google essentially sees this as a recommendation of value. Basically, the other website found yours helpful or useful.That said, bad or spammy backlinks can severely hurt your rankings. Therefore, you should monitor your backlinks closely and never resort to buying links. These methods, while they may result in a quick and easy rise in rankings, will ultimately lead to rankings crashing. Luckily, using various tools, Google does allow websites to disavow links to avoid penalties from unaffiliated or harmful links.realdrseattle®’s® team monitors and manages backlinks for our website clients. To learn more about why backlinks are so important, call us at 206-787-0784 or reach out online via our contact form or chat.