What The Google Analytics Update Means For Your Business

What The Google Analytics Update Means For Your Business

2022 is bringing many updates to Google’s Analytics platform. Many headlines have cautioned that businesses may lose data if they do not keep up. Is this true? Here’s what the Google Analytics update means for your business and SEO.

First off, it is unlikely that you will lose any data regardless of when you switch to Google Analytics 4. While Google is doing a major update of Analytics that will eventually force all users over to the new version, they will likely not delete existing properties since there are millions of users around the world using Google Universal Analytics.

Otherwise, this update will come with various new features and upgrades. There is a larger focus on AI and automation. Google Analytics will become even more functional. It will offer cross-channel reporting with search engine ads and works to prevent spend and trends.

Google is also making it easier for users to manage and store their data with an automatic and free integration with BigQuery. To learn more and schedule a marketing consultation, call us at 206-787-0784 or reach out online via chat or contact form.