What Short Video Platform Should I Focus On?

A few years ago, TikTok introduced the concept of one-minute or under videos to the mainstream. Since then, most other social media platforms have picked up the concept of short videos. In the last two years, Instagram, Facebook, and YouTube have all launched their own version of short video sharing. So, when it comes to marketing, “what short video platform should I focus on?”

If you are going to choose one short video platform to focus on, it is best to stick with the original, TikTok. However, there are exceptions to this. For example, TikTok’s largest audience is those under 35. Of course, you will find people of all ages on TikTok, but if you want to reach people of other age groups, you may consider making and uploading your short videos on other platforms like Facebook.

TikTok does make it easiest to make short videos. And, ultimately, you will find the best success when crossposting across platforms. TikTok and YouTube host the most watched shorts platforms. Therefore, just these two are great places to start when looking to promote short form video.

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