What Is UX In SEO?

In the last few years, you may have heard the term UX in marketing and software circles. A simple Google search will tell you that this is shorthand for “user experience”. So, what exactly is UX? More importantly, how does UX affect search engine optimization and ultimately your bottom line? Let’s explore the question of, “What is UX in SEO?”The most recent Google algorithm update in June 2021 focuses heavily on user experience. The algorithm will now take into account how long a user spends on your website, how easily they traverse the site, and how many broken pages or links exist, among other factors. Therefore, if your site is not easy to navigate, you have a high bounce rate, low engagement rate, etc. this could lead to your website ranking lower. How can you make your website more user friendly? First off, cater to mobile. The majority of web searches now take place on a mobile device. If your website does not look good, functional, or easy to use on mobile, then this decreases user experience and can tank your rankings. Next, find your average website load speed and try to improve it. This may include optimizing photos, making changes to code, and fixing broken elements. To learn more about how UX affects SEO, call us at 206-787-0784. You may also contact us online via chat or contact form.