What Is SMS Marketing?

SMS stands for short message service and it is a type of text message used by most carriers. Similar to email, marketers can leverage SMS messaging to send reminders and marketing materials. Many SMS marketing services and software already exist. So, what is SMS marketing?SMS marketing is essentially the use of text messages to send marketing materials and communications to leads and existing customers. While it is not quite as visual as emails or conducive to longer content, it is a great way to send links to follow-up surveys, special offers, and appointment reminders. This can all be automated.Additionally, like with Price Simulator®, some allow for two-way texting which means that your team can text with the lead or customer from their computer. This allows for an instant reply that is not seen with traditional modes of SMS marketing. Instead of simple replies to indicate an action to a computer, the lead can talk to a real person.To learn more and schedule a consultation, call us at 206-787-0784. You can also reach out online via chat or our contact form.

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